final animated-typography project for second year on a graphx / moving image course
brandalism;
particularly like these scan codes i distorted for the brandalism animation
might use a similar technique for backgrounds in a future animation, yeah abstract
more screenshots from my brandalism animation
I realise this is not a consumerist ad, telling people to quit smoking is good advice - I just wanted to focus on the impact of the hooked face imagery. it’s abrasive and disturbing, and it works, much like our culture of advertising - we believe ourselves to be informed consumers and see advertising objectively, but it has more of an effect than we may realise and has drawn us inexorably into a world plastered with the message, no matter how subtle, to buy to do to be something else
anyways I bastardised a bunch of ads in this animation and it was pretty damn fun
