The result of our first typography brief at csm. we were supposed to bring a visual personality to our assigned font (mine being Avant Garde Gothic ITC), after investigating its history & analysing its form & experimenting visually… all of that art school fun. anyway, seeing as i like stories and don’t particularly care about typography, i abstracted the whole film to just look like overlapping shapes even though they’re all characters/ligatures from the font.
the history of the font itself isn’t all that interesting, but the story behind the guy who designed it (Herb Lubalin) is; he started this graphics magazine of the same name in the 60s/70s which published controversial imagery and anti-establishment articles and the editor got thrown in jail which is pretty cool. read the rest of it here: http://en.wikipedia.org/wiki/Herb_Lubalin, or in like a proper book, cause wikipedia.org doesn’t look good in bibliographies.
this was right around the end of may, i was brain-storming ideas for e4’s e-sting competition, those little 10-second animations that go between episodes of things. i didn’t win anything, but i used the time to practise After Effects, which by the way is still the most complicated fucking program i’ve ever encountered. why does every clip have to be on a different layer?! why can’t i use sound?! WHY ARE YOU LAGGING SO MUCH etc. but i’m starting to get it and i’ll post the final e-sting next.
you know when you have those dreams you wake up from and immediately think, what the fuck. i need to write this down. maybe i can turn this into a film. / i just want to remember some of the weirdest corners of my mind. well i did that at the start of summer apparently: